MyTelkomsel Research & Design

MyTelkomsel, as the flagship digital portal for Telkomsel's millions of users, serves as a critical touchpoint for managing accounts, accessing exclusive content, and a wide array of telecommunication services. Recognizing the need to elevate the user experience, our team was entrusted with the mission of conducting in-depth UX research and a comprehensive redesign of the user interface. The primary objective was to significantly enhance user engagement and satisfaction, transforming the app into an indispensable daily companion for its users.

The project was a monumental undertaking that involved a complete overhaul of the user journey. From the initial login process to daily interactions with various features, every aspect was meticulously re-evaluated and redesigned. Our approach was rooted in a deep understanding of user behavior, pain points, and aspirations, ensuring that the new design would not only be aesthetically pleasing but also functionally superior and intuitive to navigate.

Through a series of iterative design sprints, user testing sessions, and data-driven insights, we crafted a new interface that is both modern and user-friendly. The result is a more personalized and seamless experience that empowers users to manage their digital lives with greater ease and efficiency. This transformation has led to a marked increase in user activity and a stronger emotional connection to the MyTelkomsel brand.